My profession is to match the aesthetics with usability. The role of me as an Industrial Designer is to create and execute design solutions towards problems of form, usability, user ergonomics, engineering, marketing, brand development and sales. As years gone by, I involve more in another kind of applied art; Visual and creative direction,Now I have to find the connection between product/service and the user, tell them the story and make them appreciate and want to buy it. My title switches between Industrial designer and Creative director. Sometimes I create the design direction, sometimes I execute the design, sometimes i do both. All the time, I think, I search, I create, I draw, I make, I design, I style, I found, I capture, I.............etc.
My other developing hobby is traveling the world, most of the time to the more remote and innocent places. I fell in love with China landscape and A bit upset on how the world have been mistakenly understood about Chinese culture and I tend to learn more.....
This is the blog about my life, professionally and personally...............all....by Kanjana
